The latest celebrity to put her name to a beauty brand is Reese Witherspoon as a new storyteller-in-chief for Elizabeth Arden. But she is not just a pretty face, editor Trudi Brewer explains.
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While Witherspoon is the new ambassador and spokesperson for the brand, they are calling her a storyteller. “We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur - with her own production, fashion and digital companies,” said JuE Wong, president of Elizabeth Arden, in a statement sent out today. “Reese is truly ahead of the curve when it comes to understanding the lifestyle of her consumer,” says Wong. “Her authenticity, which resonates worldwide, combined with her business acumen, digital prowess and social media footprint, provide a unique opportunity to further develop the ‘Liz Arden’ persona, connect with women, and inspire them to ‘go out and mark their mark.’”
Elizabeth Arden is an iconic brand globally, and with their recent sale to Revlon, we were sure a glamorous face would be the next innovation. Witherspoon will not only appear in campaigns, she will also 'shape the brand’s narrative'. As an Oscar-winner actress, she has a brilliant social following with 10 million on Instagram, and close to 4 million on Facebook. She owns a production company called Pacific Standard and launched Hello Sunshine - her recent venture focusing on sharing female-driven stories on film, television and digital platforms.
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Reese Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honour to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
Congrats Arden - this woman is not only talented, well respected and by all accounts has a mean sense of humour, which proves she is also much more than just a pretty face behind a beauty brand.