A new lipstick should tick three boxes. The perfect colour, long lasting texture and a fuss-free finish. Discover my latest lipstick crush. Editor Trudi Brewer trials the new Bobbi Brown lipstick that beauty junkies are raving about.

There are hundreds of lipstick innovations to tempt us each season that nailing the shade is just one beauty dilemma to finding lipstick perfection. For me, it comes down to longevity and the finish - if a lippy is too matte, the finish looks dry on my lips, too glossy, and there is that risk of the colour bleeding into fine lines. Enter the latest innovation Bobbi Brown Crushed Lip Color, $58. The formula resembles the juice of crushed summer fruit that stains your lips for hours, while the balm-like texture leaves a semi-matte finish, your lipstick looks lived-in for hours. It's the epitome of a fuss-free lipstick - every woman should own one. No liner required with this colour, you just swipe it on from the bullet or press on a blend of more than one shade with your fingers.

Here's how to wear it with any look.

According to Bobbi Brown's training manager Olivia Wild, this lip colour allows you to have options and experiment with colour based on your fashion style or mood. "If you love the look of a bright red or bold orange lip, but you're scared to wear it, you can get that look in a stain with this lip colour - it's so versatile," Wild says it's also one lip colour that you don't need to fuss over. "A single swipe is all it takes to leave lips flushed with colour. Expect the colour to soften around the edges, rather than looking too precise."

How to apply

Step 1. Prep your lips for your Crushed Lip Color using lip balm to hydrate. Be sure to wipe off the balm, so the surface of the lip is clean and ready for colour.

Step 2. Swipe and go - it's that easy. No lip liner required as it’s made to last, so there is no worry of feathering or fading.

I am a sucker for anything with a berry base to the colour, my favourite shades are below. To find yours visit Bobbi Brown here