Benefit Cosmetics Brow Try-On

If having the perfect-looking set of brows is your beauty goal editor Trudi Brewer has found the technology that will help you achieve this. Check out the new high-tech brow technology at Benefit Cosmetics that allows you to try on a new set of wow-looking brows.

Our editor Trudi Brewer trimming down her brows.

Our editor Trudi Brewer trimming down her brows.

We women are never happy with our look and brow shape, length and fullness are often at the centre of this dissatisfaction. Brow shape is a constant topic of conversation here at BeautyEQ - that said we've been experimenting with brow treatments for years, from mircoblading, (brow tattooing) to tinting and waxing, all in the quest to nail the perfect brow shape and shade. We have also visited the Benefit Cosmetics Bene-babes in order to find brow perfection. So when we spotted that the team have come up with a clever high tech solution to get banging-looking brows we had to share it. Available at benefitcosmetics.com the new Brow Try-On technology lets you experiment with dozens of brow shapes, colours and styles, to find a look that suits your face and style. Based on brow mapping, a service you can have at any Benefit Cosmetics counter, this next generation of facial detection technology allows you to do an exercise in DIY brow shaping from the comfort of your home, or in my case my desk in the office. To start, visit Benefit Cosmetics and upload a photo of yourself or take one with the built-in camera on the site and then slide through the brow styles to the right of the frame. Once you see the look you love you can pop into a Benefit brow bar and let the team work their magic or shop for products online to help you create the look at home - it's genius.