For an uncomplicated floral, Daisy by Marc Jacobs has stood the test of time. Editor Trudi Brewer reviews the latest - Daisy Love.
Daisy Love by Marc Jacobs, from $91.
What's in it?
Befitting of the fragrance family, gourmand, this new Daisy is delicious. The blend of crystallized cloudberry, (an edible European fruit similar to the raspberry or blackberry) with creamy white blooms including the petals from the daisy tree, this sweet treat is warmed by cashmere musk and driftwood.
Why do we like it?
Every time a Daisy fragrance lands on my desk, the team are pumped. Considering the hundreds of perfume launches that happen each year, this is noteworthy. Jacobs wanted this fragrance to capture the attention of those flighty, easily-distracted millennials, and while it's targeted to them with the face, model Kaia Gerber, see her video below), like all scents we believe it's ageless.
We like that it has stayed true to the original Dais aroma, with the presence of feminine white blooms, for evening the delicious warmth from the berries and cashmere musk give this new addition to this very successful scent franchise a confident edge.
The Daisy Gift of Love
While stocks, when you purchase a 100ml Daisy, Love you will receive this Daisy Love Tote Bag free.
Every bit as stunning as her mum, check out the TVC featuring Kaia Gerber, daughter of Cindy Crawford and Randy Gerber.