Kate Spade New York

Between the lush, fruity notes and the bottle's pretty pink, floral packaging, this scent is tailormade for a floral fragrance lover, says editor Trudi Brewer. Who shares Kate Spade New York’s latest launch.

 
Image BeautyEQ

Image BeautyEQ

 

Don’t you love an uplifting floral fragrance? There’s something to be said for designer scents, too; they are that little piece of luxury that won’t break the bank and leave us feeling spoilt and wanting more.
Find out why we like the new Kate Spade, New York.

What’s in it?

Created by French perfumer Marie Salamagne, who is no stranger to making top-selling scent, including Nina Ricci Nina L’Eau, Jo Malone London Osmanthus Blossom and Saffron Cologne Intense, and she was one of four perfumers who made the smash hit YSL Black Opium. In this pretty, floral scent, she blended wild strawberry, tart bergamot, and citrus, followed by freesia and rose; finally, the creamy synthetic notes of ambrox and cashmeran gave it lasting appeal.

 
My objective was to capture the unique scent of this lush and extremely elegant red fruit to feature joyful femininity, sublimated by gorgeous rose essence, the queen of flowers.
— Perfumer Marie Salamagne
Kate Spade New York EDP from 40ml, $87.

Kate Spade New York EDP from 40ml, $87.

Why do we like it?

The change of season is the perfect time to try a new scent, and a fragrance from a designer brand is not only on-trend it’s an affordable hit of luxury. This fruity-floral instantly energizes, ideal if you need a lift, and it makes a pretty gift. That with Ziegler's gorgeous dance for the advertising campaign (watch below), and we are swooning on this newbie. It's sweet, youthful, perfect to spritz on any time and every day, for any occasion or just for the sheer joy of it.

The face of the fragrance

A perfect collaboration, this invigorating scent with dancer, actress, author and model Maddie Ziegler - the face of Kate Spade New York. One of the most influential teens across the globe right now (famous for appearing in the reality show Dance Moms), this delightful scent could not have a better ‘it girl’ fronting the advertising campaign.

Kate Spade New York, EDP 40ml, $87, 60ml,$128 and100ml, $163, available at Life Pharmacy

Images supplied

Watch the new Kate Spade New York campaign, featuring dancer Maddie Ziegler