Collagen-infused skincare is by far the fastest-growing beauty trend in cosmetics. Why? Our skin loves it, says editor Trudi Brewer. Here she shares a new plant-based, anti-ageing collagen range that will firm and condition the skin thanks to a slew of clever actives.
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You will have seen it touted in everything from creams to powders, even chewable gummies. Collagen products are on the rise. For a quick science lesson: The protein in our skin is collagen; it's the scaffolding structure that gives it firmness and elasticity. When we are young, we have an abundance of it. But as time marches on, our natural collagen supplies deplete, which is where collagen-infused skincare can help.
The latest is a new plant-based collagen collection from Me Today, which boasts 100 per cent natural anti-ageing ingredients that work together to plump, firm and hydrate the skin.
What's in it?
Both plant-based collagens Sepilift has a skin tightening effect, while Galactorabinan, a natural sugar extracted from North American larch trees, firms and hydrates the skin. In addition, Pentavitin, which has been compared to hyaluronic acid, can bind and attract water to the skin while strengthening the skin's barrier to lock that moisture in. Finally, Kiwi seed oil rich in omega-3 fatty acids and hyaluronic acid protects the collagen from breaking down while boosting moisture levels and brightening the skin at the same time.
Here's the collection
Me Today Plant Collagen+ Cream Cleanser, $35.
I learned over the years my skin doesn't react well to strong chemicals, so now I stick to plant-based cleansers; this being 100 per cent natural gets the thumbs up. It swiftly removes the day's makeup and grime, but once you wash it off in warm water, it's then you will decide it's a keeper. So easy to massage in, it smells slightly like a scented garden and leaves skin smooth to touch, not at all tight and dry. I am enjoying slathering on this creamy goodness both day and every night.
Me Today Plant Collagen+ Serum, $50.
A luxurious serum that is more creamy than watery (like most serums) in its consistency and leaves skin appearing both smoother and more lifted, as well as feeling nicely hydrated. In that, don't be tempted to use too much; one pump is all you need; gently press it into clean skin both day and night before moisturising.
Me Today Plant Collagen+ Moisturiser, $50.
Here's a way to add skin-loving omega fatty acids and hydrating plant collagen straight into your skincare mix daily. More specifically, this rich lotion is fast-absorbing, offering your skin an anti-ageing dose of goodness in one formula. Apply to freshly cleansed each morning.
Me Today Plant Collagen+ Eye Cream, $50.
A tiny amount of this light-as-air eye cream will hydrate the delicate skin around the eyes instantly. An area on the face that is first to show the signs of fatigue and ageing. So for brightening and hydrating, actually, just generally making you like you have banked eight hours of sleep even if you haven't, this luxe-y little jar of goodness is worth a shot. Apply both morning and night. We mixed a little with concealer to make it glide on the skin and not pool under the eyes.
Me Today Plant Collagen+ Night Cream, $60.
Even if you're a total skincare minimalist, you should (at the very least) have two separate moisturisers, one for the day and one for the night. Whipped to perfection, this plant-based cream is primed with all your skin needs to fight ageing signs while you sleep. The 100 per cent natural prowess of this cream is hard to beat. Layer it onto a clean face, over the serum or use alone before going to bed.
The latest skin-changing innovation.