Semi-permanent hair colour is vastly underrated. It’s a great way to update your look while adding brilliant shine to the hair. The latest is versatile, available in vibrant, classic, cool shades, and uber-nourishing. If you’re in the market for change or want brighter, glossier hair, the new low-commitment Schwarzkopf Professional Chroma ID is a PETA-certified hair mask and a trendspotter’s dream. To explain how it works, we asked Jennifer Morgan from Auckland’s Morgan and Morgan The Hair Collective, Schwarzkopf Professional’s national ambassador and educator, to share its virtues.
Image BeautyEQ Schwarzkopf Professional Chroma ID
“Chroma ID is perfect for this winter’s hair trends, from lived-in-looking blondes to gorgeous pastels to the hottest copper shades.”
Colour expert Jennifer Morgan
What is Chroma ID?
A collection of semi-permanent bonding colour masks designed to give you vibrant colour or blonde toning while caring for your hair. These masks offer maximum colour intensity and come in a caring formula, making sure your hair looks great and feels healthy. One of the most incredible things about Chroma ID is its express service feature. With just a 10-15-minute development time, you can achieve beautiful, salon-quality colour in no time—perfect for anyone with a busy schedule. The formula contains ‘Integrated Fibrebond and Low Salt Technology’ vibrant colour and intense care for your hair, helping to keep it strong and healthy. The Chroma ID range is fully inter-mixable, allowing us (the hairdresser) to customise and mix colours to personalise the perfect shade for you. You can tailor it precisely to your preferences, from a bold new shade to refreshing your current colour.
How flexible is this colour regarding hair type, and how long does it last?
Depending on the shade selected, hair structure, and development time, Chroma ID colour can last up to 15 washes. It's perfect for low-commitment colour services, allowing you to try something new without a long-term commitment. It can refresh dull mid-lengths and ends, enhance the longevity of your permanent and demi-permanent colours, revive vibrancy, or tone blonde while keeping your hair in optimal condition.
What is 'Bonding Technology', and how does that benefit the hair?
The. semi-permanent formula offers endless colour opportunities without damaging your hair. Thanks to the integrated ‘Bonding Technology’, which provides intense care by strengthening the structural bonds (responsible for the strength, elasticity and shine of your hair) in your hair shaft. The Low Salt Technology optimises pigment penetration, enhancing the colour results. At the same time, keratin and panthenol (vitamin B5) deliver in-depth care and seal the outer cuticle, leaving your hair looking vibrant and healthy.
How many colours are in the collection?
There are 12 colours in a retail collection, but the combinations are endless for in-salon use. I have played with the range extensively and have already created 40 customised colours, so the possibilities are endless for stylists.
What shades are popular for winter?
Chroma ID is perfect for this winter's hair trends, from lived-in-looking blondes to gorgeous pastels to the hottest copper shades. Here are the options.
For toning blonde hair: This winter, embrace those beautifully blended, lived-in blondes with Chroma ID’s stunning range of lighter tones. These tones are perfect for adding that touch of shimmer and sophistication to your blonde hair, keeping it fresh and fabulous all season long.
Vibrant Copper: Copper is a huge trend this winter, and Chroma ID’s 7-77 shade is just the ticket. This rich, vibrant copper hue will turn heads and add warmth to your look, making it the perfect choice for a bold, trendy statement.
Pretty Pastels: Another big trend this winter is pastels. These shades can sometimes fade quickly, but with Chroma ID, you can keep those delicate tones vibrant and fresh. Plus, the semi-permanent formula conditions your hair, making your pastel look rich and glossy.
Take-Home Customisation: At Morgan & Morgan The Hair Collective, we can create a personalised colour rather than one of the 12 standard shades plus clear; we offer a 250ml tub for you to take home, which allows you to refresh and condition your colour at your convenience. So, whether following the latest trends or creating your own, Chroma ID at Morgan & Morgan The Hair Collective has everything you need to keep your hair stunning this winter.
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