According to the experts, the future of skincare is health-focused. Editor Trudi Brewer shares a movement that celebrates healthy-looking skin at every age.
Image Instagram
One of the buzzwords around beauty right now is longevity. In the context of skincare, this refers to promoting the long-term health, resilience and functionality of the skin as we age, not seeking instant quick fixes or perfection. Unlike traditional approaches that focus on reversing those visible signs of ageing, longevity aims to maintain the skin’s integrity, improve its ability to repair itself and slow down the intrinsic and extrinsic factors that lead to premature ageing. This approach aligns with the ‘ageing well’ philosophy, prioritising prevention and maintenance over harsh treatments and invasive procedures. The way we discuss skin health is undergoing a significant transition, too. In the past, skincare has undeniably focused on retaining and reviving youth. With anti-ageing buzzwords to promises of “turning back the clock.” But the conversation these days has shifted, aiming a laser-like focus on skin longevity instead of anti-ageing - yes to that. Today, experts are more concerned with skin barrier integrity and the skin’s health than looking young. The good news is that this approach carries more than just aesthetic benefits.
What is skin longevity?
According to Miami-based national Telehealth dermatologist Anna Chacon, MD, skin longevity is about refocusing on well-maintained, healthy skin. “Maintaining skin longevity is crucial beyond just aesthetic concerns,” she explains. “Healthy, well-maintained skin is the body’s first defence against environmental aggressors, infections and dehydration. Supporting skin longevity helps maintain its structural integrity, resilience and function over time.” When those defences break down, more than your skin’s smoothness is at risk.
“As a dermatologist, I emphasise that skin longevity is about far more than just looking good,” adds New York-based dermatologist Elaine Kung, MD. “When skin ages prematurely or is unhealthy, its barrier function is compromised. This can lead to increased risk of infections, slower wound healing and even skin cancers, so maintaining skin longevity is crucial for overall health and well-being.”
In the skincare world, treating aesthetic concerns without considering skin longevity is like putting the cart before the horse. Or, as Dr. Kung puts it, running a marathon without the training. “Think of it this way: we prioritise a healthy heart and lungs for our overall health, not just because we want to look good running a marathon,” she explains. “The same principle applies to our skin."
The Bonus Aesthetic Benefits
Healthy skin is protected, defending against some of the significant causes of ageing. Focusing on skin longevity will still produce better-looking skin, which we all want. “While the primary focus of skin longevity is health, the aesthetic benefits are undeniable,” Dr. Kung says. “Healthy skin naturally looks more youthful and radiant. You'll see improvements in skin tone, texture, and firmness when you address the root causes of ageing through a consistent skincare routine, a healthy diet, and sun protection. Prioritising hydration, barrier protection and antioxidant support lead to healthier skin, which naturally results in a more youthful appearance,” adds Dr Chacon.
Are we shifting away from ‘anti-ageing’?
We’ve entered a new era when it comes to discussing ageing. With increasing focus on mature skin, menopause-related changes, and maintaining our best skin throughout our lives, “anti-ageing” can feel antiquated. “The language around skin care is evolving, and for good reason,” Dr. Kung notes. “The term “anti-ageing” can be misleading and even create unrealistic expectations. It implies that we can stop or reverse the natural ageing process, which is simply not the case. A more accurate and empowering approach is to focus on healthy ageing or skin longevity. This shift emphasises maintaining skin health and function throughout our lives, rather than trying to erase every line and wrinkle.”
Ultimately, we will age. And changing the conversation to prioritise skin health is something you can accomplish at any stage of life. “Instead of simply trying to look younger, the focus is now on maintaining strong, resilient and well-functioning skin at every stage of life,” Dr Chacon agrees. “This approach enhances appearance and supports long-term skin wellness. Dr. Kung adds that this approach is more realistic, inclusive, and positive. “It’s about celebrating healthy skin, regardless of age, and empowering individuals to make informed choices that support their skin’s well-being for years to come.”