Beauty brand Revlon signs Gal Gadot as their latest global ambassador for a new campaign called #livebodly, editor Trudi Brewer explains.
Image Gal Gadot Instagram
'Beauty is in the eye of the beholder' a famous saying that perhaps echoes the sentiment behind Revlon's new #liveboldy campaign. The face of that new campaign is Gal Gadot star of the blockbuster film 'Wonder Woman', she is a woman who embodies that hashtag and not just for her looks. Gadot with over 15 million Instagram followers was born in Israel, was a former soldier, Miss Israel and now film actress. She is the emblem of strength and pride in her on-screen role as Wonder Woman who has enjoyed praise for her feminist message that girls can do anything. The launch of Revlon's #LiveBoldly campaign is designed to inspire women to express themselves with passion, optimism, strength and style. The beauty brand will be rolling out a multi-media campaign brought to life through a series of experiential activations and cultural immersions where Revlon will invite women to talk and share experiences in celebration of cultural, social and ethnic diversity.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. Who added, “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognised, and I’m so proud that I get to witness and live this amazing change," Gadot told beauty press in New York this week.
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and its philanthropic initiatives," says Gadot. Not only her beauty, but strength, modernity and boldness was something that caught the eye of Fabian Garcia, President and CEO of Revlon. He believes, “Gadot and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflects what it is for women to live boldly in today’s world."
Gadot will begin appearing on behalf of Revlon from January 2018.