Matte is the 'it look’ when it comes to makeup right now. However, it can be unforgiving on certain skin types (especially as you get older). A revolutionary new foundation from a clean beauty brand is about to change that. Editor Trudi Brewer shares why it's both shine-free and luminous.
While matte and long-lasting this new foundation is formulated to help hydrate your skin, and blur imperfections - something virtually unheard of when it comes to matte makeup. Here's how it works.
Jane Iredale Beyond Matte Liquid Foundation, $90.
Image Jane Iredale
Get the best from this foundation
“It sits and holds all day for oilier skins, combined with Beyond Matte HD Matifying Powder. This combination means it won’t separate or slide off, or cake when your natural oil production starts to flow through during the day. An excellent option for those who like a medium coverage, applying this foundation with a Foundation Brush - is a game-changer. For getting an expert finish fingers, just don’t cut it.”
The perfect makeup routine to ensure foundation longevity
Jane Iredale Smooth Affair Facial Primer and Brightener, $90. Jane Iredale Beyond Matte Liquid Foundation, $90. Jane Iredale Foundation Brush, $86. Jane Iredale Beyond Matte Translucent HD Matifying Powder, $72.
What's in it?
First up an ingenious moisture-enhancing ingredient known as Xilogel, a polysaccharide from the seed of the tamarind, it's a protein that helps maintain moisture in the skin. Once blended with a plant-based hyaluronic acid, a moisture magnet found in moisturisers and serums, that holds up to 1000 times its weight in water. It also helps fights free radicals and improves the skin's production of collagen, together these ingredients leave your skin feeling well-nourished all day.
How does it stay looking matte on the skin?
Those two hydrating heavyweights are mixed with a blend of linseed and celery seed extracts the brand calls PoreTect technology. This ingredient not only firms the skin, but it also blurs the look of open pores (common with oily complexions), leaving a satin finish on the skin. Like all JI products, this formula focuses on clean ingredients so that you will find none of the nasties such as parabens, phthalates, talc, and artificial dyes, in the formulation, and of course, it's cruelty-free and vegan.
Why do we like it?
This makeup lives up to its name - beyond matte. Why? It's a multi-tasking makeup that requires no primer, no concealer, and no powder, with this makeup those three beauty basics are all rolled into one formula. We can get a lightweight looking coverage if we apply it with our fingers and a medium to full coverage buffing it on with a brush. And the 18 colours available, ranging from uber pale beige to a very yellow-based dark brown - numbered 1-18 the shades reflect the diversity in our populations. Regardless of your skin type, it suits oily, to dry, and it's ideal for managing shine, now the humidity levels are starting to rise. With this foundation, you can get that on-trend matte finish, and still have luminous, hydrated looking skin. Finally, the easy-to-dispense pump, glass bottle is recyclable.