Style director Louise Hilsz says cowboy fashion, with a contemporary twist, is galloping back onto the fashion scene thanks to a confluence of influences. Here, she unpacks this wild western trend and what to wear now.
Nasty Gal Leather Star Studded Straight Leg Pants, $475.
Meadowlark Big Star Earrings, $499. Kathryn Wilson Cowboy hat, $425. Curate Plain Jane jean, $249. Club Exx Sharp Sheriff Shine Cowboy Boots, $340.
Fashion has a cyclical nature. Trends often revisit the past with a modern spin, and for some, the Wild West offers an escape into a simpler time. Designers are infusing classic pieces like denim and boots with fresh silhouettes and unexpected pairings, making the look both familiar and fashion-forward. There's no denying the star power is fueling the trend, either. Music icons like Beyoncé have embraced country aesthetics in their music and visuals. When Queen Bey dons a Stetson, it's bound to send shock waves through the fashion world. But the allure goes beyond nostalgia and celebrity. The cowboy boot, for instance, might be seen as a reaction to the ubiquitous sneaker trend. It offers versatility and a unique coolness that can be dressed up or down, perfect for a world where comfort and style are increasingly intertwined.
Ruslan Baginskiy Embellished felt cowboy hat, € 1,369.
Reigner The Jersery Nun suit, $2452. Dior Saddle Blue Dior Oblique Jacquard, $7100. Sass & Bide Medusa skirt, $990. Jeffrey Campbell Dagget Boot, $523.
The most intriguing aspect of cowboy fashion's return is its ability to tap into our desire for escape and individuality. In today's fast-paced world, the rugged spirit of the West offers a sense of adventure and freedom. At the same time, the bold and often embellished pieces allow for personal expression, letting people connect with a heritage while forging their unique style. So, the next time you see a fringed jacket or a pair of statement boots strutting down the street, remember, it's not just a fashion statement – it's a sign of the times.
Dodo Bar Or Fringed metallic leather jacket, € 1,095.
Levi's 90s fringe denim trucker jacket in blue, $431. Coop Pinafore season dress, $279. Ariat Casanova Western Boots, $545. Louis Vuitton LV Ranch Belt, $1,510.
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