One of the biggest trends to come out of the recent fashion month circuit was bag charms, these charms are colourful and over the top, often featuring a mini bag.
Style director Louise Hilsz with her charmed Balenciaga Le Cagole bag
Style director Louise Hilsz loves this trend (currently sporting it herself), and here she shares how to adorn your bag.
Bag charms have surged in popularity due to a perfect storm of factors. Their ability to personalise handbags aligns with the growing trend of individuality and self-expression. Nostalgia plays a role, as does the broader maximalist fashion movement. High-end designers embracing the trend have elevated their status, while social media has amplified their visibility. Additionally, the affordability of bag charms makes them accessible to a wide audience, contributing to their widespread appeal.
Maison Kitsune Small Colorblock Fox Bag Charm, $209. Louis Vuitton Micro Alma Vernis Key Holder, $1870. MASION de SABRÉ The SABRÉMOJI™ Fruit Charm, $70. Miu Miu Leather Trick, $610.
The Kitty Shop My Melody Potetan Rhinestone Mascot Keychain, $23. Balenciaga Aki Keychain, $1350. Judith Leiber Couture Cupcake Charm Cherry, $295. UGG Fluffy Bear Keyring, $61.
Styling a bag charm is all about personal expression. When choosing your charm, consider the overall vibe of your bag and outfit. A bold, colourful charm can add a playful pop to a minimalist bag. A subtle, metallic charm can complement the design of a patterned bag. Don't be afraid to mix and match different charms for a layered, eclectic look. Remember, having fun and letting your personality shine through is key.
Swarovski Icons Key Ring, $179. Deadly Ponies Palm Charm, $129. String Ting Happy Shroomie Bag Ting, $110. Coach Essential Tea Rose Bag Charm, $135.
Shop the latest trends this season here.