Fashion is cyclic and captivating the hearts of many: the puff trend is back. Characterised by its voluminous and exaggerated shapes, this billowy trend has quickly gained momentum among fashion enthusiasts, including our style director, Louise Hilsz. From elegant puffed sleeves to stand-out accessories, read on for Hilsz tips and new styles to help you embrace this playful trend.
Images street style
The Sleeve
Designers have transformed this once-subtle detail into a statement of boldness and femininity. Voluminous sleeves create a powerful silhouette, making a striking impression on the runway and for everyday fashion, from a romantic-looking blouse to a tailored jacket or whimsical dress. Here are the lastest looks.
Leo Lin Maxima Puff sleeve dress, $859. Cynthia Rowley puff-sleeve organza shirt, $505, from Farfetch. Trelise Cooper Hot To Top, $399. AZ FACTORY puff-sleeved denim jacket, $1,465 from Farfetch.
Puff accessories
Accessories have also been swept up in the puff trend fervour. Handbags, shoes, and even eyewear add a touch of eccentricity to your style. The soft contours elevate even the simplest of outfits.
The colour palette associated with the puff trend is just as exciting as its overblown shape. Soft pastels like baby pink, mint green, and powder blue dominate this trend, creating a dreamy and ethereal aesthetic, further enhancing its impact on your summer wardrobe.
Prada Soft padded leather slingback pumps, $1960. Deadly Ponies Mr Futon Mini, $649. Loewe Inflated sunglasses, $595. Guglielmo Rotta Yelm Pink, sandal from Scarpa, $520.
statement style
Before you think this trend will pass, it continues to gain momentum and shows no signs of slowing down. It’s the ideal addition to any summer wardrobe to give your style that burst of fun and femininity. The most exciting trend for 2023 is undeniably here to stay.
Shop the latest trends this season here.