Marc Jacobs Daisy's fragrances are utterly charming. The distinctive bottles make them ripe for collecting, and the frequency of newness is addictive. This brings me to their latest release, Daisy Wild, dressed in pink and white daisies on a green background; according to style director Louise Hilsz, this could be the designer’s best yet. Read on to learn more.

What’s in it

There’s nothing better than the invigorating, almost aquatic burst of a fresh floral fragrance. It can be worn all year round, and the latest Daisy Wild meets this call. But like all great fragrances, the ingredients in this newbie have a curious quality. The first is banana blossom; it has a creamy freshness that, when blended with jasmine and macadamia, offers a nutty richness that will reel in the “You smell so good, what are you wearing?” comments.
But this dewy floral also has depth offset by the blend of sandalwood and Vetiver des Sables. It’s a richer version of vetiver than the sharp green aroma this ingredient brings to the scent, giving Daisy Wild an amber-woody vibe. Designer Marc Jacobs wanted this new Daisy to give the impression of a wildflower bouquet, evoking a feeling of being at one with nature and the indomitable spirit that it offers.

Marc Jacobs Daisy Wild, from $100.

Marc Jacobs Daisy Wild comes in three sizes: 100ml, $205, 50ml, $165, and 30ml, $100.
Also, this Daisy Wild fragrance is fully refillable for the first time.

Learn more

Learn more

WHY DO WE LIKE IT?

We are spoilt for choice when it comes to fragrance. Most new releases cross our desks, and for this reason, we can spot a winner. Daisy Wild is playful and refreshing, and the bottle is absolutely adorable. It’s also sure to appeal to those who like woody or floral scents.
Daisy is a perfume that has stood the test of time for its feminine, wearable, and affordable appeal while maintaining its edge.
Daisy Wild will make you smell great, and isn’t that the ultimate goal after all?

Check out how Louise Hilsz styles her day with Daisy wild

Marc Jacobs Daisy Wild, 100ml, $205 and nails by Inco Studio. Look 1: Kathryn Wilson Stella leather jacket, $969. Coop Sugar Chain dress, $349. Loewe 40118 Inflatable sunglasses, $695. MW by Kathryn Wilson Barbie heels, $349. Look 2: Vintage Coop coat. Country Road Utility Pocket Mini Dress, $279. Marc Jacobs The Tote, $570, from Smith & Caughey’s. Crocs Siren Bow heels, $170. Look 3: Coop top. Peppermayo pants. Bottega Veneta 1305 001 sunglasses, $945. Marc Jacobs The Bucket bag, $765, from Smith & Caughey’s.