Jane Iredale is famous for her mineral makeup. Still, it's one product that kick-started an entirely new category of cosmetics, says editor Trudi Brewer who shares the new Amazing Base with a Refillable Brush.
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Many successful brands are born from one bright idea. Case in point with a top seller from London-born Jane Iredale's beauty brand. "One night at three o'clock in the morning, and I had an idea. How about makeup that's good for the skin?" That idea resulted in what was a revolutionary mineral powder named Amazing Base. It was a world first, ahead of its time back in 1994, fast forward to today, and that makeup is still everything your skin needs. First, an airy, loose mineral foundation is a four-in-one foundation, concealer, powder, and an SPF 20. Now that multi-purpose base is a refillable flow-through powder foundation with a travel-friendly, portable vegan brush.
Jane Iredale new Amazing Base Refillable Brush, $119.
What’s in Amazing Base?
For anyone who wants a speedy makeup base, no-fuss, and kind to your complexion, this is it. Being a natural mineral powder, it's ideal for all skin types, even the most sensitive and acne-prone skin. It conceals redness and diffuses the appearance of fine lines and pores, making it multi-functional "Makeup is at its best when it doesn't try to make a woman conform to the latest fashion trends, but embraces her natural beauty," says Iredale. With that notion, Iredale says, "The possibilities with this mineral powder are endless." Now that it comes in a portable, refillable vegan (no animal harmed in making this brush) synthetic brush, it can go anywhere with you. In addition, the formula is stacked with skin-loving ingredients. An all-important titanium dioxide provides physical sun protection, and pomegranate extracts back up UV protection to mop free radicals. In contrast, algae extract helps the skin stay hydrated for hours in this reef-safe formula, which is water-resistant for up to 40 minutes. Finally, the magnetic brush snaps on and off for cleaning and the spill-free brush handle is refillable. There are 20 sheer to medium shades, pictured here Golden Glow.
Big impact with almost no skill required.