Repairing damaged hair is most women’s life’s work. Why? We put our locks through torture daily, thanks to heat styling, brushing, colouring, bleaching, and environmental damage. Guess what? Hair can only take so much damage before it splits or breaks. To remedy that need, natural haircare brand Hask has developed a routine that begins at the root—literally.
Editor Trudi Brewer gets the lowdown on a science-based breakthrough your locks will love.
Image BeautyEQ
Images BeautyEQ
Jaime Kontz from Hask haircare
We are always searching for affordable beauty solutions that work, and the latest haircare collection answers that call. Made to repair hair bonds, before we get the low down on the new Hask Repair Series, here’s a quick science lesson: Around 90 per cent of our hair is keratin protein. Hair bonds hold those protein chains together to keep the hair’s texture strong, shiny and bouncy. Depending on how we treat our hair, these bonds can be broken by bleach, dyes, UV, heat styling, or brushing damage. While bond-fixing technology is nothing new, Hask has created a natural formula that does more than strengthen and rejuvenate hair. We asked Hask expert Jaime Kontz, how Repair Series works and what it can do to get hair back to looking its best.
What is the new Hask Repair Series, and why did you create it?
A collection of premium-inspired treatments infused with ingredients that repair broken, damaged, and over-styled hair at an accessible price. Consumers in today’s beauty landscape want high-performance formulas that deliver salon-quality results without the prestige price tag. At HASK, we believe transformative haircare should be accessible to all without compromise.
What is REPAIRPRO™ technology, and how does it benefit the hair?
The entire collection is formulated with RepairPro™, a cutting-edge vegan ingredient that fortifies each hair strand, enhancing flexibility and tensile strength to protect from damage and breakage without adding stiffness. It leaves hair feeling healthy, soft, and bouncy.
There are many bond repair products on the market. How does the Hask Repair Series differ?
Our breakthrough technology uses natural corn-derived acids, polysaccharides, linseed, and chia seed extracts to create a flexible bridge between broken hair bonds. Unlike protein-based bond builders that can overload strands and leave hair stiff and brittle, RepairPro™ weightlessly reinforces hair, restoring its natural strength and flexibility.
What other ingredients are in the collection?
First, the cutting-edge, vegan Triple Bond™ complex rebuilds broken bonds in the hair shaft, reversing damage caused by heat, styling, and chemical treatments. Argan oil, known for its hydrating properties, protects against breakage and enhances hair elasticity.
How do you think it compares to professional haircare brands?
It delivers salon-quality results at an accessible price, with powerful repairing ingredients that help restore strength, smoothness, and shine. It is without sulfates, parabens, or harsh additives. It rivals professional haircare brands by offering deep nourishment, damage repair, and long-lasting softness, making it a go-to for those seeking pro-level results at home. It’s the ultimate hair repairing dupe, delivering salon-quality repair at an affordable price.
What are you most surprised by regarding this Repair Series?
No hair is beyond repair. Laboratory studies on bleached, damaged hair prove that the HASK Repair Series restores up to 98 per cent of hair’s original strength in just one use. Delivering powerful, salon-quality repair at an accessible price, this range is a true game-changer.
What could we all do to reduce the risk of hair damage?
Use sulfate-free, nourishing shampoos and conditioners suited to your hair type. Incorporate a weekly moisturising or repairing deep treatment, and limit heat styling and chemical treatments like bleaching to keep your hair healthy and hydrated.
Here are the Five products in the collection
Hask Repair Series Strength & Length Boosting Scalp& Hair Serum, $25
This lightweight, non-greasy, fast-absorbing serum helps promote stronger, longer, and thicker-looking hair from roots to the ends. Infused with rosemary, tea tree oil, and biotin, it nourishes the scalp while encouraging healthy hair growth.
To use: Apply directly to the scalp and massage in, don’t rinse out.
Hask Repair Series Weightless Repair Hair Oil Mist, $25
This ultra-fine, lightweight mist hydrates without weighing hair down. Made with a blend of argan oil and the RepairPro™ complex, it smooths and strengthens hair for softer, shinier results.
To use: Mist into the hair at arms length, avoiding the roots. It can be used on wet or dry hair, or whenever your hair looks dry and frizzy. One spritz is almost all you need to give hair brilliant shine.
Hask Repair Series Intensive Repair Hair Oil, $25
This deeply hydrating, multi-tasking oil with argan oil and the RepairPro™ complex repairs damage, strengthens each strand, prevents breakage, and reduces frizz for a smooth, polished finish to the hair.
To use: This oil is excellent as a finishing oil or to prep wet hair for heat styling. Dispense a few drops into your palm, massage your hands together, and then work through damp or dry ends to control flyaways.
Hask Repair Series Bond Building Leave-In Treatment Cream, $25
This is a restorative leave-in treatment designed to repair and strengthen hair from the damage of heat styling and chemical treatments, like bleaching and colouring hair. It is infused with argan oil and the Triple Bond Complex™ technology, which rebuilds broken hair bonds, reversing damage. After a few weeks, hair looks and feels healthier, and can be used on wet or dry hair.
To use: This is a brilliant pre-styling cream. You only need a few pumps to clean, damp hair, concentrating on the mid-lengths and ends, and then style as normal. You will be amazed by how silky it makes the hair feel.
Hask Repair Series Bond Building Rinse-Out Deep Conditioner, $25.
The true standout of the collection is this deeply hydrating and reparative conditioner. It helps rebuild broken bonds and restore strength to the hair thanks to the Triple Bond Complex™ technology. If your hair is damaged and weak from heat styling, this can be incorporated into your wash routine to restore strength, boost hydration and help revive hair’s natural softness and shine.
To use: Massage into damp hair, don’t forget the ends, and leave it in the hair for at least ten minutes.
Get a salon-worthy results (affordably) at home.