We are all about a multi-purpose beauty buy, and this CC cream for the hair delivers on all its ten promises says editor Trudi Brewer. Sound too good to be true? Find out why we call this skincare for your hair.
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We all have our faves when it comes to beauty buys, and like skincare, CC creams are loved because they are so versatile. However, you may not know that one exists for your hair. Unsurprisingly, Alterna creates formulas for haircare based on the science behind skincare and their top-selling; CC cream is an excellent example of this. Unlike its cosmetic counterpart, which stands for 'colour correction' CC for hair stands for 'complete correction.’ Read on to learn more.
Alterna Caviar Anti-Aging Replenishing Moisture CC Cream, $54.
A hair treatment cream with ten benefits - moisture, shine, smoothness, softness, anti-breakage, heat protection, a light hold styling cream, UV colour priming protection, manageability, and strength.
What's in it?
First, why is this miracle hair cream so good? It's formulated with caviar extract and Seasilk (algae extract) to nourish and strengthen hair against the constant environmental damage. It helps reduce breakage (clinically proven by up to 98 per cent ) and offers thermal protection up to 230℃ (the temperature of most heated styling tools). Adding AHAs (alpha hydroxy acids), antioxidants, honey, sunflower seed oil, magnesium and copper, ferment, potassium, vitamin C, and hair-loving peptides (protein) keeps your hair strong and glossy, despite how badly you treat it. The formula has no parabens, sulfates or synthetic colours, so you can rest easy on that score.
What are the ten benefits?
It's not only the perfect priming cream for styling; it's also a leave-in conditioner, similar to BB (blemish balm) and CC creams for the skin. Alterna's CC cream has built-in UV protection, which helps block UV rays to stop your expensive hair colour from fading while nourishing hair throughout the day. However, its most unique benefit is its anti-ageing properties that prevent signs like dullness and dryness, all associated with ageing hair. Additionally, if you use heated styling tools (let's face it, who doesn't), there's built-in heat protection too. This cream will ensure that your strands don't look dry, damaged or frizzy; it also protects against breakage, helping brittle hair become more robust while boosting enviable shine. Finally, and number ten, it's a styling cream that offers a light hold with blow drying.
So how do you use it?
Use on towel-dried hair as a primer, pre-styling and then again post-styling when hair is dry to add definition, shine and control frizz. So - it's a daily dose of goodness for hair of any length, texture or style.
