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When Fudge Professional's founder stepped in chewing gum back in 1991 in his home town of Sydney, Australia, it sparked a revolutionary hair product. Fudge Hair Shaper was born. An ultra-tacky moulding creme that offered maximum hold was a first, and both men and women with short styles loved it. Unchanged since its conception, that pot of styling cream kick-started a hair brand born to be unique. Today Fudge is famous for creating targeted, on-trend products, including a violet toning collection designed to kill the look of brassy overtones in blonde hair. The latest innovation is Fudge Professional Clean Blonde Damage Rewind Treatment; tinted violet, it does more than correct your colour. It gives your hair a moisturising makeover. Read on to learn more.
What's in it?
A formula boosted by a technology known as Opti-PLEX. Unique to Fudge, it helps repair each strand of hair from the inside out. Here's a quick science lesson: When hair is coloured, subjected to heat styling and UV rays, small gaps appear within the hair cuticle (outside layer), which breaks the bonds that hold your hair together, keeping it strong and healthy. The result is frizz, split-ends and those annoying flyaways. According to Brendon Aldridge, hairdresser and Fudge business manager, "Opti-PLEX can heal and repair the hair from the inside out, replacing those damaged bonds." Aldridge says this treatment was made for blondes, both natural and salon-made, and to create a cool blonde overtone, but all blondes can use it, and it can slip into any routine. Fast and effective Aldridge says, "Simply shampoo with a Fudge All Blonde Clean Blonde Shampoo, and then apply a small amount from roots to ends and leave for ten-15 minutes. Then rinse, dry and style - it's that easy."
Fudge Professional Clean Blonde Damage Rewind Treatment, $32.
Along with violet pigments, that give the hair an enviable, cool blonde gloss, this ultra-hydrating hair treat is boosted by coffee berry, hydrolysed vegetable protein, and a cocktail of vitamins and minerals.
While blonde hair is prone to frizz, it also rarely looks shiny, light hair doesn’t reflect the light in the same way dark hair will. However, Fudge has this covered too. A new Fudge All Blonde Colour Boost Shampoo ideal for those with a warm honey blonde colour will help your hair look cooler and brighter. While the new Fudge All Blonde Colour Lock range is infused with lemon extract to help lock in your colour for up to ten weeks. These new products contain the same Opti-PLEX.technology that helps prevent frizz, strengthening your hair strand by strand, while encouraging a mirror-like shine.
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